superband by makeitskin

The Story Behind SUPERBAND

As the CMO and Brand Designer behind MakeItSkin, every detail of SUPERBAND was designed with intention—from the brand identity to the product experience.

SUPERBAND is our vision for reimagining first aid through premium medical-grade hydrocolloid bandages. For decades, the bandage aisle has remained largely unchanged. We saw an opportunity to transform an everyday medical product into something that heals better, reduces scarring, and feels modern, approachable, and even fun.

The brand is built around four core traits: fun, confident, trustworthy, and science-backed. We wanted to create a product people are proud to reach for instead of hiding in a medicine cabinet.

Even the name was intentional. Just as people say, "I need a Band-Aid," our dream is that one day people—especially kids—will say, "I need a SUPERBAND!" That simple shift represents our mission: turning first aid from an afterthought into a brand people know, trust, and genuinely love.